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Senaryo: Marketing team, customer churn prediction modeli istiyor. Sadece demografik veriler var. Ne yaparsınız?
1) Data quality assessment: Missing values, imbalance, noise. 2) Feature engineering: Behavioral proxies (website activity, email engagement), external data enrichment. 3) Baseline model: Logistic regression. 4) Advanced: Random Forest, XGBoost. 5) Interpretability: SHAP analysis. 6) Business validation: A/B test ile churn reduction campaign effectiveness ölçerim.